Where Payment Expertise Meets Innovation

With over 25 years of experience in global payments leadership, and operations at Visa, United Airlines and Block, Garth brings a unique blend of expertise in fintech, payments optimization, and enterprise growth.

As the CEO of OptiFi, Garth is dedicated to simplifying and optimizing payment operations for businesses. He leverages decades of experience in leading high-performing teams, to streamline complex operations, and drive sustainable cost savings for global enterprises.

Zahit has honed his craft at industry giants like Adobe, Apple, Square, and Cash App, carving out a niche as a visionary leader in Payment Analytics.

As the CTO of OptiFi, Zahit brings a rare blend of technical expertise and strategic insight to the business. Zahit has designed and built payment cost analytics infrastructures that empower global merchants to navigate the complexities of payments with precision and clarity.